"Click It or Ticket"
May 21 - June 3, 2012
Click It or Ticket (CIOT) is the most successful seat belt enforcement campaign ever, helping to increase the national seat belt usage rate. Coast to coast, day or night, the message is simple - Click It or Ticket.
Every year during our annual Memorial Day Weekend holiday period, law enforcement agencies join forces day and night, from coast-to-coast, for an enforcement blitz that delivers on our message Click It or Ticket. The mobilization is supported by national and local paid advertising and earned media campaigns aimed at raising awareness before the blitz.